The rise of artificial intelligence (“A.I.”) and automated decision-making tools in making consumer-facing decisions led federal regulators, such as those at the Federal Trade Commission (“FTC”), to identify bias in algorithms along with deceptive and manipulative conduct on the internet among their top regulatory priorities moving forward. (Ali Arain, et. al., Bloomberg Law). In particular, regulators seek to identify whether A.I. and algorithms exclude specific consumer groups in an unfair and discriminatory manner, whether data collection efforts accurately reflect real-world facts, and whether automated decision-making tools are used in a transparent manner. Id. The extent to which A.I. replicates human bias and what, if anything can be done about that, is a question regulators will need to grapple with in the coming years…

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