SEC’s Kardashian Case, Marketing Rule Aim to Reveal Paid Ads

In October of this year, the U.S. Securities and Exchange Commission (“SEC”) fined Kim Kardashian $1.26 million for touting a cryptocurrency on her Instagram account. (Clara Hudson, Bloomberg). Ms. Kardashian posted an advertisement for EthereumMax, a crypto asset security, and failed to disclose that she was paid $250,000 for the post. Id. The SEC also recently adopted significant changes to the Investment Advisers Act of 1940 (“Advisers Act”) to improve the regulation of financial securities advertising. (Ellen Kaye Fleishhacker et al., Arnold & Porter). The SEC replaced the outdated framework with the “Marketing Rule” to expand the definition of advertising, increase current disclosure requirements, and provide investment advisers with more flexibility. (Michael S. Caccese et al., K&L Gates). The Kim Kardashian case and the Marketing Rule highlight the SEC’s priority of public disclosure while acknowledging investment advisers’ need for flexibility and access to online marketing channels…

Read More
Patagonia Founder Preserving Company Values, Protecting Nature, and Setting Precedent Through Ownership Transfer

After almost fifty years since founding the company in 1973, Patagonia founder and majority owner, Yvon Chouinard, and his family have donated all of the voting stock and transferred all of non-voting stock of the company in the effort to mitigate climate change and protect the environment. (Martine Paris, Bloomberg Law). In this unconventional business decision, Chouinard divested control over Patagonia to a trust and all future profits to an environmental nonprofit. (Tima Bansal, Forbes). While Chouinard considered selling the company or taking it public, he decided that transferring ownership of Patagonia, valued at about $3 billion, was the only way to both preserve nature and his company’s values….

Read More
Crypto(nite)?: White House Releases Framework For Regulating Cryptocurrency

On September 16, 2022, following President Joe Biden’s Executive Order earlier this year, the White House released its first-ever comprehensive framework for regulating cryptocurrency (the “Framework”). (The White House). After six months of collaboration between agencies across the government, including the Securities and Exchange Commission (“SEC”) and U.S. Department of the Treasury (“USDT”), among others, the agencies developed a framework to advance several priorities relating to: 1) protecting consumers, investors, and businesses; 2) enhancing financial stability; 3) counteracting illicit finance; and 4) advancing responsible innovation…

Read More
SEC v. Ripple: Redefining the Regulation of Crypto Assets

In December 2020, the Securities and Exchange Commission (“SEC”) filed a complaint in the United States District Court for the Southern District of New York against Ripple Labs, Inc. (“Ripple”), one of the crypto asset industry’s most prominent companies. (Securities and Exchange Commission, Complaint). The complaint alleged Ripple’s XRP token was an investment contract, and therefore a security which required registration under Section 5 of the Securities Act of 1933 (“Securities Act”). (Securities and Exchange Commission, Complaint; Jeff Roberts, Decrypt). Regardless of the victor, this litigation will set precedent regarding digital asset regulation in the future…

Read More
The World of Globalization is Getting Smaller for American Businesses

Globalization and the expansion of international trade have created an economy unlike any before. The United States (“U.S.”) has particularly benefitted from foreign trade, with many businesses dependent on it for their success. However, recent events and growing concerns surrounding the sustainability of the global business model have led to executive actions and legislative movements which may foreclose significant portions of the world for U.S. businesses and may have dramatic implications…

Read More
Making Sense of the Musk v. Twitter Standoff

As the world's news cycle grows shorter by the day, events with wide-ranging consequences scarcely have a twenty-four-hour lifespan in the headlines. Few issues aside from COVID-19 and the Russian incursion into Ukraine exhibit staying power. Count the increasingly convoluted legal battle between the world's richest man, Elon Musk and Twitter, Inc. (“Twitter”) as one of these issues. (Forbes). Musk has been attempting for months to void his attempted Twitter takeover. (Giles Turner, Bloomberg). With new developments in the case making headlines every week, it is difficult to keep track of how the case began, where it stands, and the consequences of a ruling in what has turned into a high stakes tug of war…

Read More